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Advanced Product Management course

In today's world, the product management process can vary depending on the product and the company it belongs to. The increase of innovative products, the change of customer behavior as well as the changing of the key players of the teams with the new (GenZ) generation, in addition to product management, both the behavior with people and the balancing of their behavior in chaotic environments, puts some difficult tasks in front of Product Owners. The Advanced Product Management program gives you the theoretical knowledge, soft skills needed to present any product from the idea stage to a wide audience, analyze the product with numbers, real successful and unsuccessful product examples, and experience by participating in simulations of the most important processes that Product Managers will encounter in their careers.

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Product management why us?

Why do you choose product management course in our academy? - ATL Academy was established under the ATL Tech company, which operates in the field of information and telecommunications and provides services in areas such as IT consulting, system integrations, software and solutions. The Academy is an educational institution that provides an opportunity for its graduates to gain experience, is staffed by trainers who are professionals in the field of business and teaching, and stands out for its comprehensive curriculum in various areas of programming. By joining our product management course, you will take 1 step to get professional staff in this field.
3 months
3 months
24 lessons
24 lessons
Certificate
Certificate
Azerbaijan language
Azerbaijan language
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Syllabus

Product management syllabus

Product Management Syllabus - The Advanced Product Management course provides you with the theoretical knowledge, soft skills needed to present any product from the idea stage to a wide audience, analyzing the product with numbers, real successful and unsuccessful product examples, and participating in simulations of the most important processes that Product Managers will encounter in their careers. will help in gaining experience.

Topic 1 | Fundamentals of mission and vision in Product Management

Topic 1 | Fundamentals of mission and vision in Product Management

  • Missions and vision in product companies.
  • The processes of creating value and translating user needs into the product vision.
  • Transferring the vision to the team. Setting goals based on vision.
  • Distribution of responsibilities for managing the mission and vision in digital products.
Topic 2 | Product Strategy

Topic 2 | Product Strategy

  • Types and bases of strategic planning.
  • Creation of strategy and visualization tools.
  • Setting strategic goals and coordinating updates to strategic plans.
  • The lack of team coordination, Confusing UX, and a reduction in income.
  • Oversaturation of product-market fit (PMF).
Topic 3 | Roadmap, tools and techniques

Topic 3 | Roadmap, tools and techniques

  • Methods for creating roadmaps.
  • Feature prioritization and roadmap visualization tools.
  • Optimization processes in roadmap management.
Topic 4 | Conducting product research and creating hypotheses

Topic 4 | Conducting product research and creating hypotheses

  • Research methodologies, processes, audience preparation, and execution.
  • Identify needs, visualize the final product, and collect fundamental data to create a roadmap. Product discovery processes.
Topic 5 | Design Thinking in Product Management

Topic 5 | Design Thinking in Product Management

  • Introduction to design thinking: principles, history, cases
  • Design research, methods, preparation, and conduct of interviews
  • Revealing insights about user needs.
  • Tools in Design Thinking
Topic 6 | Managing the product backlog and development process

Topic 6 | Managing the product backlog and development process

  • Agile methodologies: agile, scrum, kanban and etc.
  • PMI and IIBA methodologies
  • The difference between methodologies and the basis for their application
  • Managing development teams and applying new frameworks to existing businesses.
Topic 7 | Product metrics and methodologies for their application

Topic 7 | Product metrics and methodologies for their application

  • Metrics for Acquisition and Engagement
  • Performance and Customer satisfaction Metrics
  • Strategic metrics
  • Analytical tools
Topic 8 | Finance, investments, budgets and expenses

Topic 8 | Finance, investments, budgets and expenses

  • Monthly, quarterly and annual budget. Reporting and international standards.
  • Revenue and product margin
  • Price & volume variance. Cost areas & budget
Topic 9 | Product Manager soft skills and stakeholder management fundamentals

Topic 9 | Product Manager soft skills and stakeholder management fundamentals

  • Fundamentals of empathy, understanding the user, team, and stakeholders. Methods for avoiding bias.
  • Communication - Fundamentals of communications, transfer of technical information, and product vision.
  • Resolution of conflict situations. The motivation of highly qualified teams.Time management and planning
  • Emotional intelligence. Resilience in stressful situations. Methodologies for restoring internal resources.
  • Fundamentals of making quick decisions. Psychology of defense of hypotheses and ideas.

All our courses include

Career planning

ATL Academy supports students by conducting personal consultation, development training, test technical and behavioral interviews on many topics, starting with choosing the right study program, acquiring professional skills (time management, proper communication, etc.) and job search.

Mentor support

In ATL Academy, in addition to weekly theoretical classes, weekly practical sessions are held by a team of professional programmers from ATL Tech, who constantly answer students' questions throughout the curriculum and help them when difficulties arise.

Employment opportunity

CVs and portfolios of each graduate and final-month student are first evaluated for employment by ATL Tech's Human Resources department and forwarded to other relevant companies.

Internship program

Academy graduates get an opportunity to intern at ATL Tech. The Academy, in addition to its graduates, also provides an internship program to those who want to build a career in the field of programming as a result of the technical examination.

Let's make an appointment

Fill out the form to register at ATL Academy, answer your additional questions, and we will contact you by phone.